Micro & Macro Marketing


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News

Call for papers: Scientific Conference on: Statistics and the Assessment, Control and Scenarios of Risks. Applications to Food, Social and Health, Economic and Environmental Fields

G. D’Annunzio’ University of Chieti and Pescara  – September 13-14, 2018

The ASA – Association for Applied Statistics and the ‘G. D’Annunzio’ University of Chieti and Pescara in partnership with: - AICQ-CN – The Italian Association for Quality Culture (north and centre of Italy) - AISS – The Italian Academy for Six Sigma - ASSIRM – The Italian Association for Marketing, Social and Opinion Research - SIS – The Italian Society of Statistics organise in Pescara a scientific conference aimed at promoting applications and new statistical techniques and models suitable for food, social and health, economic and environmental risk analyses.

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Highlights

Call for papers: STAKEHOLDER ENGAGEMENT AND MARKETING:

Submission Deadlines: Abstract: 31/10/2018– Full Paper: 30/4/2019
Guest Co-Editors: Maria Rosaria Napolitano, Università del Sannio, Italy / Angelo Riviezzo, Università del Sannio, Italy
The extensive changes taking place for decades have forced a rethinking of the theoretical principles and models of marketing (Achrol and Kotler, 2012). More specifically, the distinctive features of consumption behaviour in the new Millennium (Fabris, 2009) – the centrality of emotional aspects, the involvement of the senses, the search for new forms of aggregation and sharing of experiences, the greater sensitivity towards sustainability and ethics issues – imposed a review of the basic principles of market orientation (Kohli and Jaworsky, 1990; Narver and Slater, 1990) and extended the scope of marketing beyond the ability to contribute to the generation of value for customers (Fabris, 2009; Hult et al., 2011; Laczniak and Murphy, 2012; Napolitano et al., 2018).

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Call for papers: ONLINE MARKETING RESERCH: NEW TRENDS AND CHALLENGES

Guest Co-Editor: Silvia Ranfagni, University of Florence, Italy

Online marketing research is going through a period of rapid change. This is especially due to technology: A case in point is the advent of Web 2.0, which has started turning consumers into active individuals in creating online content within multiple virtual settings (blogs, forums, social networks, etc.).

 

Journal
  • ISSN1121-4228
  • Periodicity four-monthly

Ethic