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Micro & Macro Marketing


Rivista quadrimestrale

Journal
  • ISSN1121-4228
  • E-ISSN 2612-2073
  • Periodicity four-monthly

News

CFP: CONSUMER IDEOLOGIES IN TIME OF UNCERTAINTY

The last few years have witnessed a number of unexpected events which dramatically changed the rule of the game across many industries. For example, the spread of multiple COVID-19 pandemic outbreaks challenged worldwide economies, requiring prompt governmental interventions to sustain national economies.

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• Expressions of interest and abstract – Oct. 31, 2022
• Initial screening of abstracts and informing of those selected to proceed – Nov. 15, 2022
• Deadline for submission of full paper – March 10, 2023
• Publication: December 2023

Highlights

CFP: Marketing for Start-Up

Innovative high-tech start-ups, born from research-based knowledge and young talents’ creative ideas, are frequently exposed to the risk of not taking off as fully fledged companies. In fact, they might lack the culture and skills needed to look beyond technology, towards the commercialization of new products and services. Indeed, the transition from the phase of research (more technology-focused) to the market, during which the ability of these new entrepreneurial projects to survive is rather limited, is particularly challenging. Expressions of interest and abstract – 10/12/2022. Deadline for submission of full paper – 01/05/2023. Read all

CFP: Generation Z: Behaviors, Values, Attitudes, Intentions and New Consumption Styles

This special issue welcomes theoretical, empirical, experimental, and case study research contributions from a marketing perspective on consumer behavior of Generation Z. The special issue of Micro & Macro Marketing is addressed explicitly to the analysis of the purchasing and consumption behavior of Generation Z.

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Journal
  • ISSN1121-4228
  • E-ISSN 2612-2073
  • Periodicity four-monthly

Ethics

Agenda

Newsletter

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