Micro & Macro Marketing


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Call for papers: Scientific Conference on: Statistics and the Assessment, Control and Scenarios of Risks. Applications to Food, Social and Health, Economic and Environmental Fields

G. D’Annunzio’ University of Chieti and Pescara  – September 13-14, 2018

The ASA – Association for Applied Statistics and the ‘G. D’Annunzio’ University of Chieti and Pescara in partnership with: - AICQ-CN – The Italian Association for Quality Culture (north and centre of Italy) - AISS – The Italian Academy for Six Sigma - ASSIRM – The Italian Association for Marketing, Social and Opinion Research - SIS – The Italian Society of Statistics organise in Pescara a scientific conference aimed at promoting applications and new statistical techniques and models suitable for food, social and health, economic and environmental risk analyses.

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Call for Papers: Le nuove sfide della distribuzione tra innovazione e fattore identitario. Lo stato dell’arte tra teoria e prassi

Le nuove sfide della distribuzione tra innovazione e fattore identitario. Lo stato dell’arte tra teoria e prassi

Guest Editor: Guido Cristini, Università di Parma

Nel corso dell’ultimo anno anche la distribuzione italiana è stata investita in modo rilevante dagli effetti di un processo di mutamento delle abitudini di acquisto del consumatore derivanti dall’utilizzo dello strumento digitale che in forma sintetica etichettiamo con «e-commerce».

Highlights

Call for papers: MARKETING IN THE WINE BUSINESS

Marketing in the Wine Business: Present Challenges and Future Developments

Submission Deadlines: Abstract: 31 December 2017 – Full Paper: 1 June 2018

Guest Co-Editors: Lorenzo Zanni, University of Siena, Italy / Tommaso Pucci, University of Siena, Italy

The wine business, besides being and economically important industry for many Countries, is an extraordinary field of research for management and marketing scholars (Orth et al., 2007).

 

Journal
  • ISSN1121-4228
  • Periodicity four-monthly

Ethic