Micro & Macro Marketing


Rivista quadrimestrale

Highlights

Call for papers: STAKEHOLDER ENGAGEMENT AND MARKETING:

Submission Deadlines: Abstract: 31/10/2018– Full Paper: 30/4/2019
Guest Co-Editors: Maria Rosaria Napolitano, Università del Sannio, Italy / Angelo Riviezzo, Università del Sannio, Italy
The extensive changes taking place for decades have forced a rethinking of the theoretical principles and models of marketing (Achrol and Kotler, 2012). More specifically, the distinctive features of consumption behaviour in the new Millennium (Fabris, 2009) – the centrality of emotional aspects, the involvement of the senses, the search for new forms of aggregation and sharing of experiences, the greater sensitivity towards sustainability and ethics issues – imposed a review of the basic principles of market orientation (Kohli and Jaworsky, 1990; Narver and Slater, 1990) and extended the scope of marketing beyond the ability to contribute to the generation of value for customers (Fabris, 2009; Hult et al., 2011; Laczniak and Murphy, 2012; Napolitano et al., 2018).

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Call for papers: ONLINE MARKETING RESERCH: NEW TRENDS AND CHALLENGES

Guest Co-Editor: Silvia Ranfagni, University of Florence, Italy

Online marketing research is going through a period of rapid change. This is especially due to technology: A case in point is the advent of Web 2.0, which has started turning consumers into active individuals in creating online content within multiple virtual settings (blogs, forums, social networks, etc.).

 

Journal
  • ISSN1121-4228
  • E-ISSN 2612-2073
  • Periodicity four-monthly

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