L'Industria invites researchers to submit papers on systemic strategies supporting made in Italy. The latter is traditionally understood as a bundle of largely export-oriented sectors that encompasses the 3Fs + A, i.e. food, fashion, furniture and – to some extent – automation (Becattini, 1988; Fortis, 2016). Goods produced in such sectors usually have a strong symbolic content, since their production and marketing uses collections of images and symbols that refer to the culture, language and cultural and natural heritage of a specific place
(Bertoli, 2013; Govers and Go, 2016).