Cover The Importance of Winning

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book € 13,00
e-book € 9,49
Formato:  ePub
series "Farsi un'idea"
pp. 176, Brossura, 978-88-15-38864-3
publication year 2024

ANDREA GOLDSTEIN

The Importance of Winning

The Economics of the Olympic Games

If it has ever been true that the important thing is not winning but taking part, Baron Pierre de Coubertin’s famous saying is poorly suited for the reality of the contemporary Olympics, in which – by and large – silver is not won and gold is lost. For athletes, the Olympic Games require spending thousands of hours training, perhaps even risking their health. For cities, hosting an Olympiad entails spending colossal sums to build infrastructure and facilities that do not always find any subsequent use. For many businesses, the Olympics mean investing ever-increasing amounts of money to sponsor or broadcast competitions often held in countries that do not respect fundamental human rights. Yet the fascination with symbolic gold persists, as if the gold were real, as does the admiration for athletes capable of setting extraordinary records and conveying the thrill of victory and the agony of defeat. This book helps readers understand what the Olympics are actually about.

Andrea Goldstein works in an international organization and is a founding partner of the M&M Minima Moralia Foundation in Rome.

Perché è importante farsi un’idea sulle Olimpiadi
Sigle principali
1. Dove e quando
L’assegnazione.
La preparazione.
La fiamma, la torcia e le medaglie.
Le cerimonie di apertura e chiusura.
Il logo e la mascotte.
2. Chi gareggia
Gli sport, le discipline e le gare.
Le nazioni.
Gli atleti.
Il professionismo.
Il non-binarismo di genere.
3. Chi vince
Il medagliere.
I pluripremiati.
Le squadre più vittoriose.
4. Chi decide
Il Comitato olimpico internazionale.
Le federazioni internazionali.
I comitati olimpici nazionali.
Il Tribunale arbitrale dello sport.
5. A che condizioni
Gli allenamenti e gli abusi.
La salute.
Il doping.
I materiali.
Le giurie.
6. Quanto costa
I bilanci.
Il lascito.
La sostenibilità.
7. Chi paga
I contributi pubblici.
Gli sponsor.
La televisione.
Gli spettatori.
Conclusioni
Per saperne di più

See also

copertina Geodemography
copertina Hidden Emissions
copertina Universal Justice?
copertina La nevicata del secolo