Copertina Strategy, Business Model & Plan in the Age of Digital Disruption

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a stampa € 24,00
collana "Ernst & Young Business School Ricerche"
pp. 392, Brossura, 978-88-15-28511-9
anno di pubblicazione 2019

DONATO IACOVONE

Strategy, Business Model & Plan in the Age of Digital Disruption

This volume analyzes the many aspects of the business model, in relation to two other fundamental elements of corporate life: the identification of the business strategy and the definition of economic-financial objectives. In the first part, the author defines the concept of corporate strategy and describes how the approach, the methods and the timing with which companies define their strategic choices are all evolving. Additionally, the author highlights the role of the business model as a connecting element between corporate strategy and its implementation. This part concludes with the presentation of a new and original approach to the analysis of the business model. Subsequently, the author examines the reasons behind the need to change the business model, possible approaches and supporting methodologies, as well as a key to understanding the role of technology in the transformation of the business model, with an in-depth look at the possible implications of digital disruption on the world of work. The second part of the text closes with an examination of some successful business cases. Finally, the author focuses on the importance of defining and measuring company objectives, in line with the strategy and the business model. From this point of view, the key element driving these processes is the business plan which, within the planning and control cycle, represents an essential tool for a methodical and continuous definition and verification of company objectives and for their translation into economic, patrimonial and financial values.

Donato Iacovone teaches Business Modeling and Planning at LUISS Guido Carli and Digital Business Model Innovation at Cattolica. Moreover, at Bocconi University, he collaborates in the teaching of Sharing Economy and Smart Cities Management. He is CEO of EY in Italy and EY Regional Managing Partner for the Mediterranean area. Secretay of AICEO, he is also a member of the Board of Endeavor, of the Executive Committee of Aspen Institute Italia and of the Board of Directors of the American Chamber of Commerce in Italy.

Part one: Strategy and business model: analysis tools
I. The concept of strategy and the importance of strategic decisions, by Donato Iacovone
II. The attitude towards strategy and its evolution, by Donato Iacovone
III. The business model: from strategy to action, by Donato Iacovone
IV. Methods for building and analysing the business model, by Donato Iacovone
Part two: From business model analysis to its development: business model innovation
V. Evolution of the business model: rationale and enabling factors, by Fabio Pericolini, Stefano Pozzi and Andrea Sozzi
VI. Methodologies and critical success factors for effective business model innovation, by Donato Iacovone
VII. The role of innovation and technology in transforming the business model, by Marco Serafini, Matteo Rosso and Paola Abbate
VIII. Design and transformation of the business model: some case studies, by Donato Iacovone
IX. Innovative business models and implications for the workplace, by Donato Iacovone
Part three: From business model to business plan: the importance of defining and monitoring business objectives
X. The planning and control cycle and its evolution in the digital age, by Donato Iacovone
XI. The business plan as a fundamental planning tool, by Donato Iacovone
XII. The fundamental elements of a Financial Business Plan, by Donato Iacovone
XIII. The importance of measuring performance consistent with the business’s strategic objectives, by Riccardo Bovetti, Mario Rocco and Irene Pipola

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